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ethnography

Also known as ethnographics, ethnographic research, ethnography research

Ethnography is a branch of anthropology and the systematic study of individual cultures. It explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group members' own interpretation of such behavior.

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Ethnography is a research method where researchers study a particular culture or social group by observing their behavior and learning how the people themselves understand their own lives and actions. It matters because it provides deep insight into how different communities actually live and think, rather than relying on outsiders' assumptions about them.

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Commons category: Ethnography
ACM Classification Code (2012): 10011763

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Article

25 sections

Contents

Origins
Development as a science
Features of ethnographic research
Data collection methods
Differences across disciplines
Cultural and social anthropology
Sociology
Communication studies
Other fields
Evaluating ethnography
Ethics
Classic virtues
Technical skills
Ethnographic self
Forms
Autoethnography
Genealogical method
Digital ethnography
Multispecies ethnography
Relational ethnography
Notable ethnographers
See also
References
Bibliography
External links

Ethnography is a form of inquiry that relies heavily on participant observation. In this method, the researcher participates in the setting or with the people being studied, often in a marginal role, to document detailed patterns of social interaction and the perspectives of participants within their local contexts. It had its origin in social and cultural anthropology in the early twentieth century, but has since then, spread to other social science disciplines, notably in sociology.