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ex-ante
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The term ' (sometimes written or ') is a New Latin phrase meaning "before the event".
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The term ' (sometimes written or ') is a New Latin phrase meaning "before the event".
In economics, ex-ante or notional demand refers to the desire for goods and services that is not backed by the ability to pay for those goods and services. This is also termed as 'wants of people'.
Excerpted from Wikipedia’s “ex-ante” article, available under the CC BY-SA 4.0 licence.