Fiorucci

Also known as Fiorucci Holdings Limited

Fiorucci () is an Italian fashion label founded by Elio Fiorucci in 1967. The first Fiorucci shop exposed Milan to the styles of Swinging London and to American classics, such as the T-shirt and jeans. By the late 1970s, the direction of stylistic influence had reversed, and the Fiorucci store in New York City become famous for the foreign fashions it introduced to the United States. Known as the "daytime Studio 54", it attracted trendsetters from Andy Warhol to Madonna.