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fundraising
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fundraising

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Also known as fund raising, collection of funds

thumb|Door to door fundraising frequently involves a hand-held collection box. Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for nonprofit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for-profit enterprises.

~22 min read

Encyclopedic overview

21 sections
Contents
  • Organizations
  • Direct marketing in fundraising
  • Automatic withdrawals and street fundraising
  • Sources
  • Individual donors
  • Grants from agencies, foundations or corporations
  • Bequests
  • Sales and services
  • Purposes
  • Fundraising methods
  • Fundraising events
  • Donor relationship and cultivation
  • Capital and comprehensive campaigns
  • Accountable fundraising
  • Professional fundraisers
  • Online and mobile fundraising
  • Taxation
  • See also
  • References
  • Further reading
  • External links

thumb|Door to door fundraising frequently involves a hand-held collection box. Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for nonprofit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for-profit enterprises.

Traditionally, fundraising has consisted mostly of asking for donations through face-to-face fundraising, such as door-knocking. In recent years, though, new forms such as online fundraising or grassroots fundraising have emerged.

Excerpted from Wikipedia’s “fundraising” article, available under the CC BY-SA 4.0 licence.

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