Heta-uma

thumb|right|Tokugawa Iemitsu's "Rabbit painting" is considered by modern viewers to be a pioneering example of heta-uma.

Heta-uma ( or ) is a Japanese underground manga movement started in the 1970s with the magazine Garo. Heta-uma can be translated as "bad but good", designating a work which looks poorly drawn, but with an aesthetically conscious quality, opposed to the polished look of mainstream manga.