Lebara Group

Lebara is a telecommunications company providing services using the mobile virtual network operator (MVNO) business model in the United Kingdom, France, Denmark, the Netherlands, Germany, Saudi Arabia, Spain, Switzerland and Australia. Lebara provides pay-as-you-go and contract-based mobile SIM cards in these countries, and its brand is also used under license in four other countries.

== History == Lebara was founded in 2001 by UK-based Ratheesan Yoganathan, Rasiah Ranjith Leon and Baskaran Kandiah. The name Lebara was coined from the first two letters of each of the founders' names. At launch, the company's initial product was international telephone calling cards, sold through independent mobile phone shops. In 2004, Lebara launched its first mobile virtual network, a low-cost international service in the Netherlands, selling SIM cards using mobile carrier Telfort, a subsidiary of KPN. After finding success, it subsequently launched operations in other European countries including the UK (2007), France, Spain, Switzerland, Germany (2010) and Denmark.