logo

Also known as logotype, brand, branding, logo image

thumb|Three logos: NASA, IBM by [[Paul Rand and the International Bureau of Weights and Measures.]] thumb|upright|right|Coat of arms of the [[Chiswick Press]]A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark.

AI overview

A logo is a graphic mark, emblem, or symbol designed to help people recognize and identify a company, organization, or brand, and it can be either abstract, pictorial, or include text. Logos matter because they serve as a visual shorthand that makes it easier for the public to identify and remember what an organization represents.

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Wikidata facts

Image: LibreOffice+IBM+BIPM logos.svg

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exact match: schema.org/logo
Commons category: Logos

Sources (3)

via Wikidata · CC0

~14 min read

Article

14 sections

Contents

Etymology
History
Contemporary logos
Logo design
Logo color
Logo design process
Dynamic logos
Internet-compatible logos
Design protection
Sports
See also
References
Sources
External links

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.