loss aversion
Sign in to saveAlso known as fear of loss
people's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel Kahneman
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utility
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sunk cost
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Operculum
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Mark Twain
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International Standard Book Number
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golf
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marketing
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John von Neumann
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Wayback Machine
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digital object identifier
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kinship
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International Standard Serial Number
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game theory
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goods
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cognitive science
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Daniel Kahneman
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Q180686
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Herbert Simon
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autonomic nervous system
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median
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