File:STP_approach.jpg · Wikimedia Commons · See Wikimedia Commons
market segmentation
Sign in to saveAlso known as segmentation
process of dividing a broad consumer market into sub-groups with shared characteristics
In the Vinony graph
Within Vinony's link graph, market segmentation is referenced by 425 other articles, and connects out to sucrose, targeted advertising and Segmenting and positioning.
It is catalogued under topics including Demography and Market segmentation.
Its subject is documented across 43 Wikipedia language editions.
Wikidata facts
- Subclass of
- separation
- Field of work
- marketing
- Image
- Clustering.jpg
Show 3 more facts
- Commons category
- Market segmentation
- topic's main category
- Category:Market segmentation
- class of object(s) of occurrence
- target market
via Wikidata · CC0
~40 min read
Encyclopedic overview
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments. The objective is to identify profitable and growing segments that a company can target with tailored marketing strategies.
When segmenting markets, researchers typically examine common characteristics such as shared needs, interests, lifestyles, or demographic profiles. The goal is to identify high-yield segments—those likely to be the most profitable or exhibiting growth potential—so they can be prioritized as target markets.
Excerpted from Wikipedia’s “market segmentation” article, available under the CC BY-SA 4.0 licence.