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Mastertronic

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Also known as Mastertronic Ltd.

Mastertronic was originally a British publisher and distributor of low-cost computer game software founded in 1983 in London. Their first games were launched on April 2, 1984. At its peak the label was one of the largest software publishers in the UK, achieved by selling cassette-based software at £1.99. As well as supplying leading retailers such as Woolworth's and Toys "R" Us, Mastertronic sold software in outlets such as newsagents which had not been previously associated with the software market.

Wikidata facts

Instance of
enterprise
Official name
Mastertronic Ltd.
Headquarters
London
Official website
www.mastertronic.com
Show 2 more facts
dissolved, abolished or demolished date
1988-00-00
inception
1983-01-01
Sources (2)

via Wikidata · CC0

~10 min read

Encyclopedic overview

9 sections
Contents
  • History
  • New labels, expansion and diversification
  • Video and music
  • Arcadia Systems {{anchor|arcadia}}
  • Merger with Virgin
  • Sega takeover
  • Influence on the industry
  • References
  • External links

Mastertronic was originally a British publisher and distributor of low-cost computer game software founded in 1983 in London. Their first games were launched on April 2, 1984. At its peak the label was one of the largest software publishers in the UK, achieved by selling cassette-based software at £1.99. As well as supplying leading retailers such as Woolworth's and Toys "R" Us, Mastertronic sold software in outlets such as newsagents which had not been previously associated with the software market.

Their range of budget games were highly successful during the 1980s, with titles such as Kikstart, Action Biker, Finders Keepers, Chiller and Flash Gordon (released under the M.A.D. Label).

Excerpted from Wikipedia’s “Mastertronic” article, available under the CC BY-SA 4.0 licence.

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