
Miniso
Sign in to saveMINISO Group Holding Limited (), trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Founded in 2013 by Ye Guofu, its headquarters are in Haizhu District, Guangzhou. In 2025, the company's sales revenue reached $2.45 billion. In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.
In the Vinony graph
Within Vinony's link graph, Miniso is referenced by 118 other articles, and connects out to Guangzhou, Dollar Tree and Russia.
It sits within the topics 2020 initial public offerings, Chinese brands and Chinese companies established in 2013.
Its subject is documented across 19 Wikipedia language editions.
Key facts
- Company.name
- MINISO Group Holding Limited
- Company.logo
- Miniso 2023.svg
- Company.logo_size
- 100px
- Company.image
- Pink theme store in UK.png
- Company.image_size
- 300px
- Company.image_caption
- A MINISO retail store in London, England
- Company.trading_name
- MINISO
- Company.native_name
- 名创优品
- Company.type
- Public
- Company.industry
- Variety store
- Company.revenue
- US$2.45 billion
- Company.revenue_year
- FY2025
- Company.area_served
- Worldwide
- Company.location_city
- Guangzhou, Guangdong
- Company.location_country
- China
via Wikipedia infobox
Official website

Miniso - Winkels in Nederland
Ontdek de wereld van Miniso vol populaire collecties zoals Harry Potter, Care Bears, Lilo & Stitch, Sanrio en Hello Kitty. Van schattige knuffels tot accessoires.
miniso.nl →Link to the official site · 16,713 chars · not written by Vinony
Wikidata facts
- Official name
- MINISO Group Holding Limited
- Revenue
- 2500000000
- Official website
- www.miniso.com
- Image
- Miniso branch in The Galeries 2017.jpg
Show 2 more facts
- inception
- 2013-00-00
- Commons category
- Miniso
via Wikidata · CC0
~17 min read
Encyclopedic overview
12 sectionsContents
- History
- Global expansion
- Intellectual property concerns
- Copycat controversy
- Copyright infringement
- Finances
- Marketing
- Social responsibility
- Awards
- Gallery
- References
- External links
[Ga naar de inhoud](https://miniso.nl/#content)
L ife.
Excerpted from Wikipedia’s “Miniso” article, available under the CC BY-SA 4.0 licence.