Mobage

is a portal and social network for games owned by the Japanese company DeNA. It derives its name from the Japanese slang word for mobile games.

==History== In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West), for use in the West.