Morrisons

Also known as Wm Morrison Supermarkets plc, Wm Morrison Supermarkets

thumb|right|Interior of the Merrion Centre, Leeds|Merrion Centre, [[Leeds in the 1970s.]] thumb|right|A Morrisons petrol station in Wetherby, [[West Yorkshire, England]] Wm Morrison Supermarkets Limited, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Scotland, and one in Gibraltar. The company is headquartered in Bradford, England.

Key facts

Company.name: Wm Morrison Supermarkets Limited
Company.logo: MorrisonsLogo.svg
Company.logo_caption: Logo used since 2015
Company.image: Hilmore House - geograph.org.uk - 1396257.jpg
Company.image_caption: Hilmore House in Bradford, Morrisons' head office
Company.trade_name: Morrisons
Company.type: Private
Company.industry: Retail
Company.predecessor: <!-- or:
Company.predecessors: -->
Company.founder: William Morrison
Company.successor: <!-- or:

Article

32 sections

Contents

History
Founding
Safeway
Morrison family step down
Expansion and partnerships
Restructuring
CD&R takeover
Legal Case
Animal welfare
Financial performance
Current operations
Store formats
Convenience stores
Online retail
Market share
Vertical integration
Home-delivery service
Petrol stations
Fuel cards
Former operations
Kiddicare
FreshDirect
Convenience stores
Marketing and branding
Logos and slogans
Loyalty card
Product ranges
Tommy's Afternoon Tea Box
Distribution
See also
References
External links

Founded in 1899 by William Morrison, it began as an egg and butter stall in Rawson Market, Bradford. Until 2004, its store locations were focused in the North of England but with the takeover of Safeway in that year, the company's presence increased significantly in the South of England, Wales and Scotland. As of February 2021, Morrisons employed 110,000 employees and served around 11 million customers each week.