Nirma
Sign in to saveNirma is a conglomerate based in Ahmedabad, India, involved in the manufacture of various products, including detergents, soaps, cement, cosmetics, salt, soda ash, linear alkyl benzene, and injectables. It was founded in 1969 by Karsanbhai Patel, a laboratory technician, as a one-man operation.
In the Vinony graph
Vinony's link graph records 30 inbound references to Nirma, and connects out to table salt, soap and Gujarat.
Vinony files it under 1969 establishments in Gujarat, Chemical companies established in 1969 and Chemical companies of India.
Vinony links it to 8 Wikipedia language editions.
Research organization · ROR
- Type
- Company
- Founded
- 1990
- Location
- Ahmedabad, India
- Status
- Active
GRID grid.497456.d · ISNI 0000 0004 6812 6398
Wikidata facts
- Instance of
- business
- Founded by
- Karsanbhai Patel
- Headquarters
- Ahmedabad
- Industry
- fast-moving consumer goods
- Official website
- www.nirma.co.in
Show 2 more facts
- inception
- 1969-00-00
- different from
- Nirma
Sources (2)
via Wikidata · CC0
~3 min read
Encyclopedic overview
5 sectionsContents
- History
- CSR
- See also
- References
- External links
Nirma is a conglomerate based in Ahmedabad, India, involved in the manufacture of various products, including detergents, soaps, cement, cosmetics, salt, soda ash, linear alkyl benzene, and injectables. It was founded in 1969 by Karsanbhai Patel, a laboratory technician, as a one-man operation.
==History== In 1969, Dr. Karsanbhai Patel, a chemist at the Gujarat Government's Department of Mining and Geology manufactured phosphate-free synthetic detergent powder, and started selling it locally. The new yellow powder was priced at ₹3.50 per kg, at a time when HUL's Surf was priced at ₹13. Nirma sold well in Ruppur (Gujarat), Patel's hometown. He started packing the formulation in a 10x10 ft room in his house. Patel named the powder Nirma, after his daughter Nirupama. He was able to sell about 15-20 packets a day on his way to the office on bicycle, some 15 km away. By 1985, Nirma washing powder had become one of the most popular household detergents in many parts of the country, which was aided in part by the popular "Washing Powder Nirma" television advertisement.
Excerpted from Wikipedia’s “Nirma” article, available under the CC BY-SA 4.0 licence.