Penthouse

Penthouse is a men's magazine founded in London by American Bob Guccione, with the first UK issue appearing in March 1965. An American edition was launched in September 1969 and became Guccione's flagship. Other national editions, published under franchise, came and went. Guccione challenged Playboy with a more provocative editorial line and more revealing nude photography.

Unable to compete with the internet, the UK edition folded in 1999 (an attempt to revive it in 2001 was short-lived). The U.S. edition tried to adapt by switching to hardcore content between 1997 and 2004. Returning to softcore under new ownership in 2005, it continued to appear with diminishing frequency (there were five issues in 2020). The last regular issue of the U.S. edition appeared in 2023. The current owner of the masthead, Los Angeles–based Penthouse World Media, said a year later that it would return, repeating in early 2026 that "plans for a return to print are still in the works".