personnalisation
Sign in to saveAlso known as personalisation, customization
Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location. Various organizations use personalization (along with the opposite mechanism of popularization) to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization acts as a key element in social media
Wikidata facts
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- adaptability
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Article · Français
La personnalisation peut être une action d'ordre matériel (modification impliquant une activité physique sur l'objet) ou phénomène psychologique quasi-anthropologique d'identification d'un artefact à une forme humaine, une personne, une fonction sociale.
Abstract from DBpedia / Wikipedia · CC BY-SA