PEST analysis
Sign in to saveframework of macro-environmental factors used in the environmental scanning component of strategic management
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Article
In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research.
PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and relations of a business in order to assist managers in strategic planning. It has also been termed ETPS analysis.
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labor law
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business model canvas
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market environment
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culture
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education
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health
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government
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International Standard Book Number
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Sun Tzu
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inflation
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natural environment
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Wayback Machine
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infrastructure
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game theory
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innovation
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economic growth
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