Polydore Veirman

Recent publications · Crossref

5 total works indexed

1. Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

   · 2017 · cited 1,781x

2. The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

   · 2020 · cited 533x

3. The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

   · 2021 · cited 317x

4. Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising

   · 2019 · cited 299x

5. What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research

   · 2019 · cited 296x

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