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ROPO
Sign in to saveAlso known as ROBO, Online-to-Store Factor, webrooming, research online, purchase offline, research online, buy offline, online-to-store
practice of researching merchandise online, then buying it in a physical retail venue
Connections
Google
Organization
advertising
Entity
Wayback Machine
Entity
digital object identifier
Entity
International Standard Serial Number
Entity
Q180686
Entity
Q229883
Entity
PricewaterhouseCoopers
Entity
online advertising
Entity
return on investment
Entity
Business Insider
Entity
Boots
Entity
omnichannel
Entity
brick and mortar
Entity
buyer decision processes
Entity
bricks and clicks
Entity
showrooming
Entity
Multichannel marketing
Entity
Criteo
Entity
LiveRamp
Company