File:Shein_Logo_2017.svg · Wikimedia Commons · See Wikimedia Commons
Shein
Sign in to saveAlso known as SHEIN kk, shein.com, 希音, Xīyīn, ZZKKO
Shein ( ; styled as SHEIN; ) is a global e-commerce platform specializing in fast fashion. While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, cosmetics, shoes, bags, and other fashion items. Shein mainly focuses on Europe, America, Australia, and the Middle East along with other consumer markets worldwide.
Key facts
- Chinese.bpmf
- ㄒㄧ ㄧㄣ
- Chinese.j
- hei1 jam1
- Chinese.c
- 希音
- Company.name
- Shein
- Company.logo
- frameless|class=skin-invert
- Company.industry
- Retail
- Company.founded
- in Nanjing, China
- Company.hq_location
- 112 Robinson Road
- Company.hq_location_country
- Singapore
- Company.founder
- Chris Xu
- Company.native_name
- 希音
- Company.native_name_lang
- zh
- Company.former_name
- ZZKKO
- Company.area_served
- Worldwide
- Company.key_people
- Chris Xu (Founder & CEO)Leigh Gui (CFO)
- Company.revenue
- US$38 billion (2024)
- Company.operating_income
- US$1 billion (2024)
- Company.num_employees
- 16,000+
via Wikipedia infobox
Wikidata facts
- Official website
- shein.com
Show 7 more facts
- FAQ URL
- www.shein.com/faq/index
- privacy policy URL
- www.shein.com/Privacy-Security-Policy-a-282.html
- social media followers
- 786000
- terms of service URL
- www.shein.com/Terms-and-Conditions-a-399.html
- inception
- 2008-10-00
- native label
- 希音
- Commons category
- Shein
Sources (12)
via Wikidata · CC0
~29 min read
Article
30 sectionsContents
- History
- 2008–2012: founding and early business model
- 2012–2019: rebranding and retailer status
- Registration in Singapore
- 2020–2023
- Expansion in North America and potential IPO
- Lawsuits with Temu
- Marketing
- Manufacturing
- Lobbying
- Tax treatment
- Tax avoidance and evasion accusations
- Controversies
- Environmental impact
- Unsafe chemical exposure
- Labor law violations
- ISO certification claim
- Anti-modern slavery reporting
- European Commission investigation
- Investigations by France
- Childlike sex dolls
- Xinjiang cotton
- Intellectual property infringement
- Design theft accusations
- Data security concerns
- App prohibition in India
- Criticism for offensive images
- See also
- References
- External links
Shein ( ; styled as SHEIN; ) is a global e-commerce platform specializing in fast fashion. While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, cosmetics, shoes, bags, and other fashion items. Shein mainly focuses on Europe, America, Australia, and the Middle East along with other consumer markets worldwide.
Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore.