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Snuggle
EntityQ2154288· pop 11· linked from 162 articles

Key facts

Brand.name
Snuggle
Brand.logo
Snuggle logo 2025.webp
Brand.producttype
Fabric softener
Brand.currentowner
Henkel North American Consumer Goods
Brand.country
United States
Brand.markets
United States, Canada, South Korea
Brand.previousowners
Unilever (1983–2008)
Brand.website
http://www.snuggle.com

via Wikipedia infobox

Wikidata facts

Official website
www.snuggle.com
Show 2 more facts
inception
1969-00-00
Commons category
Snuggle (brand)
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Article

5 sections
Contents
  • Mascot
  • Recalls
  • See also
  • References
  • External links

Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. The product is available in sheets or liquid (in concentrate and ready-to-use forms).

In September 2008, Vestar Capital Partners acquired the North American (United States, Canada, and Puerto Rico) laundry business of Unilever, which included the Snuggle, Wisk, All, Surf, and Sunlight brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form the Sun Products Corporation.

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