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Studebaker
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Studebaker

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Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana. The company held a location at 1600 Broadway in Times Square, Midtown Manhattan, New York City. The company was founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company. The firm was originally a coachbuilder, manufacturing wagons, buggies, carriages and harnesses.

Key facts

Company.fate
Merged with Packard to form the Studebaker-Packard CorporationMerged with Wagner Electric and Worthington Corporation to form Studebaker-WorthingtonSome naming and production rights, along with Studebaker's South Bend plant, acquired by the Avanti Motor Company
Company.successor
Studebaker-Packard CorporationStudebaker-Worthington
Company.location
635 S. Main St., South Bend, Indiana, U.S.
Company.industry
Automotive, manufacturing
Company.products
Automobiles (originally wagons, carriages and harnesses)
Company.former_name
Studebaker Brothers Manufacturing Company
Company.name
Studebaker Corporation
Company.logo
150px|Studebaker's "Lazy S" logo, designed by Raymond Loewy, was used from the 1950s until 1966
Company.logo_caption
Badge used in the 1950s and 1960s

via Wikipedia infobox

Wikidata facts

Image
Mena November 2016 43 (Studebaker Showroom).jpg
Show 3 more facts
Commons category
Studebaker Corporation
inception
1852-00-00
dissolved, abolished or demolished date
1968-00-00
Sources (2)

via Wikidata · CC0

~55 min read

Article

53 sections
Contents
  • History
  • German forebears
  • The five brothers
  • 18th-century colonial family business
  • End of horse-drawn era
  • Studebaker automobiles 1897–1966
  • In the beginning
  • Studebaker marque established in 1911
  • Engineering advances from WWI
  • First auto proving ground
  • Facilities in the 1920s
  • Impact of the 1930s depression
  • World War II
  • Post-WWII styling
  • Industry price war brings on crisis
  • Merger with Packard
  • Contract with Curtiss-Wright
  • Last automobiles produced
  • Exit from auto business
  • Closure of South Bend plant, 1963
  • Closure of Hamilton plant, 1966
  • Potential link with Nissan and Toyota
  • Network and other assets
  • Diversified activities
  • Attempts at revival
  • Studebaker XUV (2003)
  • Ric Reed ownership (2012–)
  • Advertisements and logos
  • Studebaker factories
  • South Bend, Indiana
  • Downtown location
  • World's largest vehicle house
  • Family association continues
  • Chippewa Factory
  • Chicago, Illinois
  • Detroit, Michigan
  • E-M-F and Flanders
  • Elyria, Ohio (Studebaker-Garford)
  • Garford
  • Vernon, California
  • Hamilton, Ontario, Canada
  • Melbourne, Victoria, Australia
  • Legacy
  • Products
  • Studebaker automobile models
  • Studebaker trucks
  • Studebaker body styles
  • Affiliated automobile marques
  • See also
  • Notes
  • References
  • Further reading
  • External links

Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana. The company held a location at 1600 Broadway in Times Square, Midtown Manhattan, New York City. The company was founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company. The firm was originally a coachbuilder, manufacturing wagons, buggies, carriages and harnesses.

Studebaker entered the automotive business in 1902 with electric vehicles and gasoline vehicles in 1904, all sold under the name "Studebaker Automobile Company". Until 1911, its automotive division operated in partnership with the Garford Company of Elyria, Ohio, and after 1909 with the E-M-F Company and with the Flanders Automobile Company. The first gasoline automobiles to be fully manufactured by Studebaker were marketed in August 1912and over the next 50 years, the company established a reputation for quality, durability and reliability.

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