subscription

The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It is particularly common now for digital products, which lend themselves more naturally toward a subscription model.

Subscriptions can be a more convenient, hassle-free transaction for consumers. However, due to inertia among some consumers, they may inadvertently pay for subscriptions that they no longer value because they do not realize that they are subscribed.