T-commerce
Sign in to saveT-Commerce is a term describing trade via a (smart) digital TV-set which – besides its main functionality – acts as a marketing channel enabling bidirectional communication enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce. The promise of T-commerce is to enhance shopping channels as well as regular TV ads by offering consumers a "One-Click" "Buy It" possibility.
~1 min read
Article
4 sectionsContents
- "Television" or "Tablet"?
- Examples
- See also
- References
T-Commerce is a term describing trade via a (smart) digital TV-set which – besides its main functionality – acts as a marketing channel enabling bidirectional communication enabling interactive advertising and addressable advertising. It is part of Electronic Business and e-Commerce which themselves are the most prominent parts of u-Commerce. The promise of T-commerce is to enhance shopping channels as well as regular TV ads by offering consumers a "One-Click" "Buy It" possibility.
=="Television" or "Tablet"?== An alternative reading of T-Commerce expands the "T" to tablet which would – as tablet computers are predominantly mobile devices -then belong to the realm of mobile commerce. Irrespective of the interpretation of the "T", the extra value of the marketing channel lies in the direct interactivity the devices offer.