T-Series

Super Cassettes Industries Private Limited, doing business as T-Series, is an Indian record label and film studio founded by Gulshan Kumar on 11 July 1983. It is primarily known for Hindi film soundtracks and Indi-pop music. T-Series is the largest music record label in India, with up to a 35% share of the Indian music market. As of May 2026, T-Series also owns and operates the most-viewed and the second most-subscribed YouTube channel, with over 343 billion views and 312 million subscribers. While best known as a music label, T-Series has also produced more than 100 films, and has established itself as a leading film production company in Hindi cinema.

Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell pirated Hindi songs before the company eventually began producing new music. Their breakthrough came with the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak, composed by Anand–Milind, written by Majrooh Sultanpuri, and starring Aamir Khan and Juhi Chawla, which became one of the best-selling Indian music albums of the 1980s, with over 8 million sales. They eventually became a leading music label with the release of Aashiqui (1990), composed by Nadeem–Shravan, which sold 20 million copies and became the best-selling Indian soundtrack album of all time. However, Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company on 12 August 1997. Since then, T-Series has been led by his son Bhushan Kumar and younger brother Krishan Kumar.