testimonial
Sign in to savethumbtime=3:52|thumb|300px|An advertisement for the Wikimedia Foundation incorporating a series of editor testimonials In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
~7 min read
Encyclopedic overview
5 sectionsContents
- Celebrity endorsements
- Customer
- Research
- Legality
- References
thumbtime=3:52|thumb|300px|An advertisement for the Wikimedia Foundation incorporating a series of editor testimonials In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
==Celebrity endorsements== thumb|Actress and model Lin Chi-ling at the [[LG New Chocolate (BL40) phone launching event in 2009, Hong Kong]] thumb|Pope Leo XIII endorses "[[Vin Mariani", a patent medicine containing cocaine]]
Excerpted from Wikipedia’s “testimonial” article, available under the CC BY-SA 4.0 licence.