Transpromotional

Transpromotional ("transpromo") is a compound term from "transaction" and "promotional". By adding relevant messages, companies can piggyback promotion or advertising onto existing transaction-related documents, such as statements, invoices, or bills. These documents combine CRM (customer relationship management) and data mining with variable data printing and location intelligence.

Using the space on electronic documents and bills for marketing and promotional offers often results in higher click rates and ROI than traditional email marketing. Email content can be customized to include relevant, targeted, and personalized marketing offers.