Trustpilot
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Trustpilot Group plc, founded in 2007, is a Danish consumer business that operates a review website hosting reviews of businesses worldwide. As of June 2025, Trustpilot hosts 330 million reviews and has 60 million monthly active users. The site offers freemium services to businesses. It has been criticised for its hosting of fake reviews, and for allowing companies to remove negative reviews.
Key facts
- Website.name
- Trustpilot Group plc
- Website.logo
- Trustpilot Logo (2022).svg
- Website.type
- Public limited company
- Website.founder
- Peter Holten Mühlmann
- Website.key_people
- Zillah Byng-Thorne (Chair)Adrian Blair (CEO)Hanno Damm (CFO)
- Website.location_city
- Copenhagen, Denmark
- Website.area_served
- Global
- Website.revenue
- (2025)
- Website.net_income
- (2025)
- Website.assets
- (2025)
- Website.equity
- (2025)
- Website.num_employees
- c. 1,000 (2025)
via Wikipedia infobox
~5 min read
Encyclopedic overview
6 sectionsContents
- History
- Products and activities
- Criticism
- Hiding negative reviews
- References
- External links
Trustpilot Group plc, founded in 2007, is a Danish consumer business that operates a review website hosting reviews of businesses worldwide. As of June 2025, Trustpilot hosts 330 million reviews and has 60 million monthly active users. The site offers freemium services to businesses. It has been criticised for its hosting of fake reviews, and for allowing companies to remove negative reviews.
==History== Trustpilot was founded in Denmark in 2007 by Peter Holten Mühlmann, the company's former CEO. At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to create Trustpilot.
Excerpted from Wikipedia’s “Trustpilot” article, available under the CC BY-SA 4.0 licence.