Whiskas
Also known as Kal Kan, KalKan
Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars Inc. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouches, as well as in the form of small biscuits sold in cartons or pouches and milk sold in small bottles. Its packaging has a recognizable purple colour, and its logo consists of a stylized silhouette of a cat's head.
Key facts
- Company.name
- Whiskas
- Company.former_name
- Kal Kan (1936–1989)
- Company.logo
- Whiskas logo.png
- Company.logo_size
- 200
- Company.image_size
- 200
- Company.type
- Subsidiary
- Company.industry
- Food
- Company.products
- Cat food
- Company.fate
- Acquired by Mars Inc. in 1968
- Company.predecessor
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- Company.predecessors
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- Company.successor
- <!-- or:
- Company.successors
Article
4 sectionsContents
- History
- Marketing and slogan
- References
- External links
Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars Inc. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouches, as well as in the form of small biscuits sold in cartons or pouches and milk sold in small bottles. Its packaging has a recognizable purple colour, and its logo consists of a stylized silhouette of a cat's head.
== History == Whiskas, originally known as "Kal Kan", started manufacturing pet foods in 1936 from its headquarters near Los Angeles, California. It eventually grew its operations across the United States. In 1958, it entered the UK market under the "Whiskas" brand, which was later expanded throughout Europe.