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William Gaines

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Also known as William Maxwell Gaines, Bill Gaines, William M. Gaines

American publisher, known for EC Comics and Mad Magazine

Person · Open Library

Works
3

Top works

  • Adaptations to Climate Change
  • Panic
  • A century of witness

via Open Library + Wikidata

Music · MusicBrainz

Type
Person
Gender
Female
Origin
United States
Active from
1960-06-26
funkpopr&bsoul

via MusicBrainz · CC0

Listeners · Last.fm

Listeners
1
Total plays
1

<a href="https://www.last.fm/music/William+Gaines">Read more on Last.fm</a>

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Recent publications · Crossref

5 total works indexed

  1. VMD: Visual molecular dynamics

    · 1996 · cited 61,508x

  2. Theory of the firm: Managerial behavior, agency costs and ownership structure

    · 1976 · cited 43,873x

  3. Comparison of simple potential functions for simulating liquid water

    · 1983 · cited 38,978x

  4. QIIME allows analysis of high-throughput community sequencing data

    · 2010 · cited 30,722x

  5. Preparation of Graphitic Oxide

    · 1958 · cited 28,525x

via Crossref · CC0

Quotes

  • Gaines says his father, Max, an advertising man, invented the comic book. Gaines senior conceived the idea of producing small, hand-lettered color pictorials for department stores to use as giveaways. "As the family legend goes, he came up with the idea of putting a 10-cents sticker on them and putting them on the newsstand," Gaines said. The comics moved so quickly that he was able to persuade Dell Publishing Company to back him. His first comic book was called "Famous Funnies."
  • Gaines says the comic-book business was subject to the same intense scrutiny that was applied to baseball in the 1920s and to movies in the 1940s. Gaines says the strict censorship crippled the comics industry. In the '50s, he says, there were 700 separate comic books with circulations of up to 400,000. Gaines said those figures began plummeting almost as soon as the censors took on the industry. Now, he says there are only 130 titles in comic books, with an average circulation of 150,000 each.
  • As Gaines must have realized too late, it was absurd to defend comic-book art by a standard of good taste. Disrespect for good taste was one of the chief attractions comic books had for pre-adolescents. Grossness is a hot commodity in the ten-to-fourteen demographic. Gaines, Feldstein, and Kurtzman were justifiably proud of their ability to reach that market with a superior gross-out product. That’s what Gaines, in his post-amphetamine fog, meant by “good taste.” It’s not what most people mean.
  • Where, in a concept of Cold War culture, does the panic over comic books fit? As Hajdu points out, Communism was never a real issue in the controversy. Since comic books were attacked in the Daily Worker (as weapons of American cultural imperialism), Gaines at one point suggested that criticism of comic books was anti-American, another argument that did not go far with the senators.

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Wikidata facts

Image
Photo of William Gaines (1972) (cropped).jpg
Show 2 more facts
date of birth
1922-03-01
date of death
1992-06-03
Sources (8)

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Available in 8 languages

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