Yes Theory

We finally started to hit our stride together. So many of our dreams started to unfold. It was crazy and wild and chaotic and the very reason we started this project together in the first place. Along the way, we realized our mission was simple: Seek Discomfort . Those two words had changed the course of our lives. We realized, in skydiving with strangers, throwing fashion shows, and pushing ourselves beyond our limits that-- life’s most beautiful moments and meaningful connections exist outside our comfort zones. ‍ After challenging him through a YouTube video, Ammar ended up bungee jumping out of a helicopter with Will Smith into the Grand Canyon on his 50th birthday. Insane. We fooled the internet into believing Justin Bieber eats burritos sideways, which was one of our big “viral” moments. Wild. ‍ Then, we started prepping for our first documentary, with the Iceman, Wim Hof. Cold. Between the public wins, we have gone through immense private struggles - with families, insecurities, finances. But what’s kept us going is the massive dreams we had from the beginning, and the friendship we share. ‍ Yes Theory is far more than just a YouTube channel to us. It’s a philosophy, a way of life, and a community. We call it our 1,000 Year Project because we hope to keep creating content, tools, and spaces for people to come to connect and seek discomfort together. None of us knows exactly what the future holds, but we’re committed to building that vision… together. So, stay tuned. So much of this story is still unwritten Sweet! You just took the first step towards discovering immortality... I mean...