Adscape
Sign in to saveAdscape Media, Inc. was a San Francisco in-game advertising company specializing in dynamic ad delivery integrated into video game narratives. The technology allowed the placement of both static and dynamic advertisements within interactive entertainment on PC, console, and mobile platforms.
Key facts
- Company.name
- Adscape Media, Inc.
- Company.type
- Subsidiary
- Company.parent
- Company.location
- Mountain View, California, U.S.
- Company.industry
- Mobile advertising
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Article
7 sectionsContents
- History
- Operations
- Acquisition by Google
- Leadership
- See also
- References
- External links
Adscape Media, Inc. was a San Francisco in-game advertising company specializing in dynamic ad delivery integrated into video game narratives. The technology allowed the placement of both static and dynamic advertisements within interactive entertainment on PC, console, and mobile platforms.
Founded in 2002 by former Nortel engineer Dan Willis, the company launched in February 2006 with $3.2 million in funding from HIG Ventures, an Atlanta-based venture capital firm. On February 15, 2007, Adscape was acquired by Google for US$23 million.