Amway
Sign in to saveAlso known as Amway Corporation, American Way
Amway Corp. (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.9 billion in 2019. It is the largest multi-level marketing company in the world by revenue. It conducts business through a number of affiliated companies in more than a hundred countries and territories.
Key facts
- Company.logo
- Amway (logo).svg
- Company.image
- File:Amway Headquarters.jpg
- Company.name
- Amway Corp.
- Company.image_caption
- Headquarters in Ada, Michigan
- Company.type
- Private
- Company.area_served
- Worldwide
- Company.industry
- Multi-level marketing
- Company.brands
- Amway Home, Glister, G&H, Nutrilite, Artistry, AmwayQueen, eSpring, Atmosphere, XS Energy
- Company.revenue
- US$ 8.1 billion (2022)
- Company.num_employees
- 15,000+
- Company.parent
- Alticor
- Company.location
- Ada, Michigan, United States
via Wikipedia infobox
Research organization · ROR
- Type
- Company, Funder
- Founded
- 1959
- Location
- Grand Rapids, United States
- Also known as
- American Way
- Status
- Active
GRID grid.466490.9 · ISNI 0000 0004 0392 1921
Wikidata facts
- Employees
- 17000
- Official website
- www.amway.com.gt
- Image
- Amway Headquarters.jpg
Show 4 more facts
- Commons category
- Amway Corporate
- inception
- 1959-11-09
- described at URL
- www.namebase.net:82/names/nn01.cgi?AMWAY_CORPORATION_
- social media followers
- 162000
Sources (9)
via Wikidata · CC0
~40 min read
Article
42 sectionsContents
- History
- Founding
- International expansion
- Quixtar
- Global markets
- Amway Australia
- Amway China
- Brands
- Household cleaners
- Health and beauty
- Artistry
- Nutrilite
- eSpring
- XS
- Ditto Delivery
- Business model
- Sports sponsorships
- Politics and culture
- Political contributions
- Religion
- Chamber of commerce
- Accreditation program
- Pyramid scheme allegations
- FTC investigation
- Amway India
- U.S. class action settlement
- Lobbying for deregulation
- Other legal actions
- Canadian tax fraud case
- RIAA lawsuit
- Amway UK
- ''Welcome to Life'' (Poland)
- Dr. Phil and Shape Up
- Procter & Gamble
- Regulatory violations in Vietnam
- Other issues
- Cultism
- ''Dateline NBC''
- See also
- References
- Books
- External links
Amway Corp. (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.9 billion in 2019. It is the largest multi-level marketing company in the world by revenue. It conducts business through a number of affiliated companies in more than a hundred countries and territories.
Amway has been investigated in various countries and by institutions such as the US Federal Trade Commission (FTC) for alleged pyramid scheme practices. The company has paid tens of millions of dollars to settle these suits. In 1983, Amway admitted to defrauding the Canadian government of customs duties and taxes by falsely undervaluing goods it imported into the country over a period of 15 years; it had to pay a fine. Between 2007 and 2008, Amway was found guilty of illegal business practices in India, a ruling upheld by the Supreme Court of India and followed in 2021 by India's Enforcement Directorate attaching company and bank assets, identifying Amway's business model as a pyramid fraud and its product offerings a masquerade.