MonaVie
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MonaVie is a defunct, American multi-level marketing company that manufactured and distributed products made from blended fruit juice concentrates, powders, and purées. The company was the subject of several controversies. Health claims for its products had not been scientifically confirmed or approved by regulatory authorities, and its chairman had been previously involved in false health claims concerning another beverage company. According to Forbes, MonaVie's business plan resembled a pyramid scheme. In 2015, the company defaulted on a US$182 million loan and went into foreclosure. Florida
Wikidata facts
- Employees
- 450
- Official website
- monavie.com
Show 3 more facts
- inception
- 2005-00-00
- dissolved, abolished or demolished date
- 2015-00-00
- native label
- MonaVie
Sources (3)
via Wikidata · CC0
~17 min read
Article
16 sectionsContents
- Company overview
- Products
- Product research and physiological context
- Interactions and adverse effects
- Distributor earnings
- Criticism
- Nutritional value
- Misleading advertising and health claims
- Dallin Larsen and Dynamic Essentials/Royal Tongan Limu
- Pyramid scheme allegations
- Litigation
- Trademark infringement and false advertising cases
- Dispute with Amway
- Lawsuits with former distributors
- Loan default and foreclosure
- References
MonaVie is a defunct, American multi-level marketing company that manufactured and distributed products made from blended fruit juice concentrates, powders, and purées. The company was the subject of several controversies. Health claims for its products had not been scientifically confirmed or approved by regulatory authorities, and its chairman had been previously involved in false health claims concerning another beverage company. According to Forbes, MonaVie's business plan resembled a pyramid scheme. In 2015, the company defaulted on a US$182 million loan and went into foreclosure. Florida-based Jeunesse Global took over MonaVie’s assets when it purchased the note for $15 million.
==Company overview== Dallin Larsen, who held senior executive positions with the multi-level marketing companies Dynamic Essentials and USANA, founded Monarch Health Sciences in 2003 as a distributor of diet and weight loss supplements. Monarch Health Sciences launched MonaVie juice in January 2005, and the same year founded MonaVie LLC/MonaVie Inc., a privately held multi-level marketing company based in South Jordan, Utah. The newly formed company took over the bottling, distribution, and marketing of MonaVie juice products. MonaVie also owned and operated a charity organization, The MORE Project.