San Castulo

Recent publications · Crossref

5 total works indexed

1. Political Influencers on YouTube: Business Strategies and Content Characteristics

   · 2022 · cited 45x

2. Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations

   · 2018 · cited 32x

3. The impact of augmented reality experiential marketing on brand equity and buying intention

   · 2020 · cited 19x

4. Strategies for growth in the media and communications industry: Does size really matter?

   · 2003 · cited 17x

5. Erosion der Intensivleserschaft. Eine Zeitreihenanalyse zum Konkurrenzverhältnis von Tageszeitungen und Nachrichtensites

   · 2007 · cited 17x

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Key facts

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