Chagee

Official website

霸王茶姬官網-首頁

霸王茶姬：新中式國風茶飲品牌，以原葉鮮奶茶為主打，覆蓋純茶、鮮果茶及周邊相關衍生產品等，將東方文化與茶事傳承、創新結合一體，打造東方新茶鋪。目前全球門店，已突破4000+。

chagee.com.hk →

Link to the official site · 3,571 chars · not written by Vinony

Wikidata facts

Official website: www.chagee.us
Image: GD 廣東 Guangdong 東莞 Dongguan 規劃二路 Guihua 2nd Road 中天中央廣場 ZhongTian Central Square Chagee Beverage shop night December 2024 R12S 01.jpg

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Commons category: Chagee
location information URL: www.chagee.us/stores

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Article

7 sections

Contents

History
Singapore
Controversies
Malaysia 'Tear & Win' rigging controversy
Nine-dash line controversies
See also
References

Sichuan Chagee Enterprise Management Co., Ltd., branded as CHAGEE, is a Chinese milk tea chain. It was founded in Yunnan in June 2017 by Zhang Junjie. Its Chinese name,霸王茶姬(), is based on the traditional Chinese opera The Hegemon-King Bids His Lady Farewell (), with the logo based on a huadan opera actor.

Its signature product is milk tea, made with fresh milk added to whole-leaf tea, named after ancient Chinese poems. Drinks are generally priced at RMB20 (US$) for large sizes, and RMB16 (USD ) for small sizes. The chain has been described as aiming to be the 'Oriental Starbucks', while previously resembling the style and products of Changsha-based milk tea chain Chayan Yuese. Its bags have also been compared to Dior packaging. The company operates on a franchising model.