demand-side platform
Sign in to saveAlso known as DSP
software which allows a digital advertiser to administer multiple ad exchange and data exchange accounts through one interface
Connections
online advertising
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advertising network
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software
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Yahoo
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Amazon
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feedback
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advertising agency
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pay-per-click
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performance indicator
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media bias
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target audience
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targeted advertising
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interactive media
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contextual advertising
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cost per mille
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real-time bidding
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cost per action
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behavioral retargeting
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Google Marketing Platform
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ad exchange
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