Denza

Also known as Shenzhen BYD Daimler New Technology Co., Ltd., Shenzhen Denza New Energy Co., Ltd.

Shenzhen Denza New Energy Co., Ltd., trading as Denza (), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto.

Key facts

Company.name: Shenzhen Denza New Energy Co., Ltd.
Company.logo: Denza_Logo.svg
Company.logo_caption: Logo since 2024
Company.image_caption: Denza Store at Suyue Square-20250104.jpg
Company.predecessor: Shenzhen BYD Daimler New Technology Co., Ltd. (2010–2021)
Company.location_city: Shenzhen, Guangdong
Company.location_country: China
Company.key_people: Lian Yubo (CEO)
Company.industry: Automotive
Company.products: Automobiles
Company.production: 157,134 vehicles (2025)
Company.parent: BYD Auto Industry

Article

14 sections

Contents

Name
History
Early period (2010–2021)
Restructuring (2021–present)
Leadership
Products
Current models
Export-only models
Discontinued models
Concept vehicles
Sales
See also
References
External links

Shenzhen Denza New Energy Co., Ltd., trading as Denza (), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto.

Denza was founded in May 2010 as a joint venture between BYD and Daimler AG (currently Mercedes-Benz Group). In late 2014, its first model, the Denza EV was put on sale in selected Chinese cities only. In late 2021, Denza underwent a restructuring as Mercedes-Benz reduced its share to 10%, while BYD held the rest. BYD started investing in new models, such as the D9 MPV, the N7 and N9 SUVs and the Z9 full-size car. In September 2024, Mercedes-Benz withdrew entirely by transferring its remaining 10% stake to BYD.