Donald Norman

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Recent publications · Crossref

5 total works indexed

1. Upper Echelons: The Organization as a Reflection of Its Top Managers

   · 1984 · cited 33,712x

2. The MOS 36-ltem Short-Form Health Survey (SF-36)

   · 1992 · cited 28,853x

3. The M06 suite of density functionals for main group thermochemistry, thermochemical kinetics, noncovalent interactions, excited states, and transition elements: two new functionals and systematic testing of four M06-class functionals and 12 other functionals

   · 2007 · cited 28,542x

4. An Algorithm for Least-Squares Estimation of Nonlinear Parameters

   · 1963 · cited 24,308x

5. The central role of the propensity score in observational studies for causal effects

   · 1983 · cited 23,715x

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Quotes

• “People Propose, Science Studies, Technology Conforms.”
• “Academics get paid for being clever, not for being right.”
• “Although I firmly believe that there is no such thing as a stupid question, there can indeed be stupid answers. 42 is an example. Not only is this a poor ripoff of Doug Adams' Hitchhiker's Guide, but it isn't even a prime number. Everyone surely knows that numerical answers to profound questions are always prime. (The correct answer is 37.)”
• “Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable.”
• “When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.”
• “Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.”

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Wikidata facts

Official website

jnd.org

Image

Donald Norman at AWF05.jpg

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