Ginsu

Ginsu (; pseudoword meant to evoke the idea of samurai heritage) is a brand of direct marketed knives. The brand is owned by the Douglas Quikut Division of Scott Fetzer, a Berkshire Hathaway Company. The brand was heavily promoted in the late 1970s and 1980s on U.S. television by using infomercials characterized by hawker and hard sell pitch techniques. The commercials generated sales of between two and three million Ginsu sets between 1978 and 1984.

==Early history== thumb|"Great Scott! A knife that cuts trees." A 1968 Cinécraft spot showed how Quikut knives always stayed sharp and could cut a tomato and then a tree. Ginsu knives are an evolution of a product line developed by the Clyde Castings Company. The company filed for a trademark on the Quikut name for use on carving knives, butcher knives, fruit knives, kitchen knives and can openers in 1921.