Gudetama

Gudetama, () stylized in all lowercase () is a fictional character created in 2013 by Amy, the nom de plume of , for Sanrio, and is a perpetually tired, apathetic anthropomorphic egg yolk. The name "Gudetama" is a portmanteau or blend word of the Japanese words for and .

Originally targeted at the preadolescent market, Gudetama gained popularity among teens and adults for embodying the difficulties of surviving in modern-day society. As a result, the target group of Gudetama expanded to millennials. As of 2019, Gudetama was Sanrio's third most profitable character. Gudetama featured in an animated morning show in Japan on TBS from 2014 to 2020 and is the main character of the Netflix show Gudetama: An Eggcellent Adventure from 2022. Video games and comics based on the character have also been created. Airplanes and trains have been branded with Gudetama themed decor, and restaurants have served Gudetama-themed egg dishes. The character has featured on a variety of merchandise including apparel, stationery and toys.