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mascot
Sign in to savethumb|Rolle the Clown, the mascot of the Linnanmäki|Linnanmäki amusement park in [[Helsinki, Finland]] A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.
A mascot is a human, animal, or object chosen to bring good luck or represent a group's identity, such as a school, sports team, or brand. Mascots matter because they help groups build recognition and loyalty while serving as memorable symbols and spokespersons for their organizations or products.
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- Mascots
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- Voir aussi "personnage de mascotte" (Q386208)
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~16 min read
Article
18 sectionsContents
- History
- Etymology
- Choices and identities
- Sports mascots
- Controversies
- Corporate mascots
- School mascots
- Olympics and World Expositions
- Government mascots
- Yuru-chara
- NASA mascot
- Military mascots
- Smokey Bear
- In television
- In music
- See also
- References
- External links
thumb|Rolle the Clown, the mascot of the Linnanmäki|Linnanmäki amusement park in [[Helsinki, Finland]] A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.
In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events.