Nocilla
Sign in to saveNocilla is a Spanish brand of hazelnut and chocolate spread similar to Nutella, sold in Spain and Portugal. It was first launched in the late 1960s, and after its acquisition from Unilever in 2002 was manufactured by Nutrexpa.
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5 sectionsContents
- Slogan
- History
- See also
- References
- External links
Nocilla is a Spanish brand of hazelnut and chocolate spread similar to Nutella, sold in Spain and Portugal. It was first launched in the late 1960s, and after its acquisition from Unilever in 2002 was manufactured by Nutrexpa.
== Slogan == Leche, cacao, avellanas y azúcar... ¡¡No-ci-lla!!: "Milk, cocoa, hazelnuts and sugar... No-ci-lla!!" == History == At the end of 1967, the Starlux group was inspired by a product of the Italian Ferrero group, the Nutella spreadable cream, to develop its own product for the Spanish market. Nocilla though has a third less hazelnut paste than Nutella. Nocilla's first slogan was ¡Qué snack! To make itself known among young people, Nocilla sponsored sports camps, children's events and bet heavily on advertising. In this way, Nocilla positioned itself as the main brand in its sector.