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Pantene
CompanyQ1353013· pop 26· linked from 291 articles

Also known as Pantene product line, Pantene product, Pantene Pro-V, Pantene Pro-Vitamin

Pantene () is an American brand of hair care products now owned by Procter & Gamble. The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by the American company Procter & Gamble (P&G) in order for P&G to compete in the "beauty product" market rather than only functional products.

Key facts

Brand.name
Pantene
Brand.logo
Pantene.svg
Brand.type
Hair care
Brand.currentowner
Procter & Gamble
Brand.producedby
Richardson Vicks (1985)Procter & Gamble (1985–present)
Brand.origin
Switzerland (1945–1985) (original)United States (1985–present)
Brand.introduced
, Switzerland (original), United States
Brand.discontinued
, Switzerland (original)
Brand.markets
Worldwide
Brand.previousowners
Hoffmann-La Roche (1945–1985) (original)Richardson Vicks (1985)
Brand.tagline
Strong Is Beautiful (English)让奇迹发生 (Ràng qíjì fāshēng, Chinese)Kuat Itu Cantik (Malay Indonesian)
Brand.ambassadors
Maudy Ayunda, Priyanka Chopra and Selena Gomez (Worldwide)

via Wikipedia infobox

Official website

Hair Products For All Hair Types. | Pantene

Get shiny, healthy looking hair with Pantene shampoos, conditioners, styling products and hair treatments, designed to meet your hair's individual needs.

pantene.com

Link to the official site · 4,579 chars · not written by Vinony

Wikidata facts

Official website
www.pantene.com
Show 3 more facts
inception
1945-00-00
social media followers
190852
Commons category
Pantene
Sources (7)

via Wikidata · CC0

~5 min read

Article

6 sections
Contents
  • Marketing and advertising campaigns
  • Ambassadors
  • Slogan
  • Campaign slogans
  • References
  • External links

![](https://www.pantene.com/static/media/dot.svg)![](https://www.pantene.com/static/media/dotDT.svg)

![slider image](https://images.ctfassets.net/r9udlqyetmm3/63vB9CwqhOE0gSXcWbCFai/410c174841bc0bef74b839331aa4087c/013c53b32c32ccee1e5d2def7a1a2ba48cc91083__1___1___1_.png?fm=webp&q=100)

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