Pantene

Also known as Pantene product line, Pantene product, Pantene Pro-V, Pantene Pro-Vitamin

Pantene () is an American brand of hair care products now owned by Procter & Gamble. The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by the American company Procter & Gamble (P&G) in order for P&G to compete in the "beauty product" market rather than only functional products.

Key facts

Brand.name: Pantene
Brand.logo: Pantene.svg
Brand.type: Hair care
Brand.currentowner: Procter & Gamble
Brand.producedby: Richardson Vicks (1985)Procter & Gamble (1985–present)
Brand.origin: Switzerland (1945–1985) (original)United States (1985–present)
Brand.introduced: , Switzerland (original), United States
Brand.discontinued: , Switzerland (original)
Brand.markets: Worldwide
Brand.previousowners: Hoffmann-La Roche (1945–1985) (original)Richardson Vicks (1985)
Brand.tagline: Strong Is Beautiful (English)让奇迹发生 (Ràng qíjì fāshēng, Chinese)Kuat Itu Cantik (Malay Indonesian)
Brand.ambassadors: Maudy Ayunda, Priyanka Chopra and Selena Gomez (Worldwide)

via Wikipedia infobox

Official website

pantene.com →

Link to the official site · not written by Vinony

Wikidata facts

Instance of: business
Subclass of: hair conditioner
Country: United States
Headquarters: Switzerland
Owned by: Procter & Gamble
Parent organization: Procter & Gamble
Industry: shampoo
Country of origin: Switzerland
Manufacturer: Procter & Gamble
Official website: www.pantene.com

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inception: 1945-00-00
product or material produced: shampoo
social media followers: 190852
Commons category: Pantene

Sources (7)

via Wikidata · CC0

~5 min read

Encyclopedic overview

6 sections

Contents

Marketing and advertising campaigns
Ambassadors
Slogan
Campaign slogans
References
External links

![](https://www.pantene.com/static/media/dot.svg)![](https://www.pantene.com/static/media/dotDT.svg)

![slider image](https://images.ctfassets.net/r9udlqyetmm3/63vB9CwqhOE0gSXcWbCFai/410c174841bc0bef74b839331aa4087c/013c53b32c32ccee1e5d2def7a1a2ba48cc91083__1___1___1_.png?fm=webp&q=100)

Excerpted from Wikipedia’s “Pantene” article, available under the CC BY-SA 4.0 licence.

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