Downy
Sign in to saveAlso known as Lenor
Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
Key facts
- Brand.logo
- Downy Logo 2015.png
- Brand.name
- Downy
- Brand.currentowner
- Procter & Gamble
- Brand.origin
- United States
- Brand.related
- Lenor (Europe, Russia, Taiwan, Japan and Hong Kong)
- Brand.markets
- Worldwide
via Wikipedia infobox
Wikidata facts
- Official website
- downy.com
Show 2 more facts
- inception
- 1960-08-00
- social media followers
- 30800
Sources (2)
via Wikidata · CC0
~1 min read
Article
6 sectionsContents
- Brand history
- Awards
- Advertising
- See also
- References
- External links
Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
== Brand history == Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 but was subsequently discontinued. Scent beads under the brand Downy have been sold in China since December 2017. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.