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Also known as Lenor

Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.

Key facts

Brand.logo
Downy Logo 2015.png
Brand.name
Downy
Brand.currentowner
Procter & Gamble
Brand.origin
United States
Brand.related
Lenor (Europe, Russia, Taiwan, Japan and Hong Kong)
Brand.markets
Worldwide

via Wikipedia infobox

Wikidata facts

Official website
downy.com
Show 2 more facts
inception
1960-08-00
social media followers
30800
Sources (2)

via Wikidata · CC0

~1 min read

Article

6 sections
Contents
  • Brand history
  • Awards
  • Advertising
  • See also
  • References
  • External links

Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.

== Brand history == Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 but was subsequently discontinued. Scent beads under the brand Downy have been sold in China since December 2017. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.

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