Rapala

Also known as Flash, Rapala VMC Oyj

Rapala ( ) is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. His first fishing lure was created and designed for the purpose of catching pike. The floating minnow lure later, once the Rapala company was created, went on to become the first Rapala lure.

In the Vinony graph

Vinony's link graph records 87 inbound references to Rapala, and connects out to fishing technique, Helsinki and International Standard Book Number.

It is catalogued under topics including Companies listed on Nasdaq Helsinki, Finnish brands and Finnish companies established in 1936.

Vinony links it to 11 Wikipedia language editions.

Key facts

Company.name: Rapala VMC Corporation
Company.type: Public
Company.industry: Fishing
Company.founded: in Finland
Company.founder: Lauri Rapala
Company.hq_location_city: Helsinki
Company.hq_location_country: Finland
Company.area_served: Worldwide
Company.key_people: Lars Ollberg (CEO)Emmanuel Viellard (chairman)
Company.products: Fishing lures, tools, knives, clothing, accessories
Company.num_employees: Approximately 1,700
Company.num_employees_year: 2021
Company.subsid: Sufix, Storm, Peltonen, Marttiini, among others

via Wikipedia infobox

Official website

Official Rapala® USA Site | Lures, Fillet Knives & Fishing Tools

Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.

rapalaworld.com →

Link to the official site · 6,973 chars · not written by Vinony