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reputation

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Also known as prestige

The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance.

AI overview

Reputation is what people think about someone or something based on how they behave or perform over time. It matters because these shared opinions influence how others treat and interact with that person, group, organization, or place.

AI-generated from the Wikipedia summary — may contain errors.

~31 min read

Article

22 sections
Contents
  • Corporate reputation
  • Reputation as a concept for companies
  • Academic literature
  • Practical measurement of reputation
  • Connections to related, company-level concepts
  • Consequences
  • Performance outcomes
  • Decision outcomes
  • Topics relating to reputation
  • Reputation management
  • Reputation capital
  • Building reputation through stakeholder management
  • Causes and consequences
  • Reputation recovery/repair
  • Reputation transfer
  • Cognitive view of reputation
  • Image
  • Online
  • See also
  • References
  • Further reading
  • External links

The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance.

Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. It is a subject of study in social, management, and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities. Furthermore, reputation acts on different levels of agency: individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spontaneous social control.

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