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slogan
Sign in to savethumb|In 1995, Food and Drug Administration|FDA's assertion of authority to regulate [[tobacco drew heavy opposition from the tobacco industry, which erupted into lawsuits and slogans urging "Keep FDA Off the Farm."]] thumb|An old Intel slogan used from 1971 to 1972.
A slogan is a short, memorable phrase or motto used to promote an idea, product, or cause—like the tobacco industry's "Keep FDA Off the Farm" campaign or Intel's early advertising messages. Slogans matter because they distill complex messages into catchy language designed to persuade people and stick in their minds.
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thumb|In 1995, Food and Drug Administration|FDA's assertion of authority to regulate [[tobacco drew heavy opposition from the tobacco industry, which erupted into lawsuits and slogans urging "Keep FDA Off the Farm."]] thumb|An old Intel slogan used from 1971 to 1972.
A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience.
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