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EntityQ115041750· pop 15· linked from 561 articles

UTM parameters

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Also known as Urchin Tracking Module parameters

URL parameters used for tracking

In the Vinony graph

Within Vinony's link graph, UTM parameters is referenced by 561 other articles, and connects out to marketing, HTTP and hyperlink.

It sits within the topics Google, URL and Web analytics.

Its subject is documented across 15 Wikipedia language editions.

Wikidata facts

Subclass of
query string
Has use
web analytics

via Wikidata · CC0

Available in 15 languages

via Wikidata sitelinks · CC0

Connections

marketing
Entity
HTTP
Entity
hyperlink
Entity
spreadsheet
Entity
Google Analytics
Entity
Google Ads
Entity
web banner
Entity
pay-per-click
Entity
web analytics
Entity
A/B testing
Entity
UTM
Entity
contextual advertising
Entity
query string
Entity
social media analytics
Entity
out-of-box experience
Entity
Urchin
Entity

Categories

GoogleURLWeb analyticsWeb log analysis software