pay-per-click
Sign in to saveAlso known as PPC, CPC, pay per click, performance marketing
Pay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement.
~14 min read
Encyclopedic overview
10 sectionsContents
- Purpose
- History
- Construction
- Flat-rate PPC
- Bid-based PPC
- PPC Statistics
- Legal
- Click fraud
- See also
- References
Pay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement.
Unlike traditional advertising, which often requires payment regardless of user engagement, PPC allows advertisers to pay only when a measurable interaction, such as a click, occurs. This model enables advertisers to evaluate the effectiveness of advertisements and target specific user actions.
Excerpted from Wikipedia’s “pay-per-click” article, available under the CC BY-SA 4.0 licence.